KeralaPropertyOnline.in — Subscription-Based Real Estate Marketplace

How we helped:
KeralaPropertyOnline.in — Subscription-Based Real Estate Marketplace

Client Overview

Kerala Property Online is a digital real estate marketplace built specifically for the Kerala property market. The platform enables property owners and real estate agents to list residential houses, commercial properties, and land plots for sale, while buyers can browse listings and directly connect with sellers.

A key differentiator of KeralaPropertyOnline.in is its subscription-based listing model combined with direct WhatsApp inquiry integration, ensuring faster and more genuine leads.
https://keralapropertyonline.in/

Project Objectives

KeralaPropertyOnline.in partnered with Softverses IT Solutions LLP to build a scalable platform that would:

  1. Allow users and agents to post property listings through paid subscription plans.
  2. Support multiple property categories—residential, commercial, and land.
  3. Enable buyers to contact property owners instantly via WhatsApp.
  4. Provide flexible subscription plans for both individuals and real estate agents.
  5. Deliver a simple, mobile-friendly browsing experience for Kerala users.
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Our Approach

Market-Specific UX Design

We designed the platform with Kerala’s real estate audience in mind—simple, fast, and mobile-first.

  • Clean layouts with emphasis on property images and pricing
  • Easy category navigation for houses, commercial spaces, and plots
  • Minimal steps from listing discovery to inquiry

Subscription-Based Listing System

  • Multiple subscription plans tailored for individual users and real estate agents
  • Plan-based limits on number of property postings
  • Automated activation, expiry, and renewal of plans
  • Admin controls for plan management and user permissions

Property Listing & Management

  • Detailed property listing pages with location, price, size, and amenities
  • Image galleries optimized for performance
  • User and agent dashboards to manage posted properties
  • Admin moderation and listing approval workflow

WhatsApp Lead Integration (Key Feature)

  • Direct WhatsApp inquiry button on every property listing
  • Leads are sent straight to the property owner or agent’s WhatsApp
  • Eliminates middle-layer delays and increases conversion speed
  • Highly effective for Kerala’s mobile-first buyer audience

Search, Filters & Performance

  • Advanced filters by location, property type, price range, and category
  • SEO-friendly URLs and structured content
  • Optimized performance for image-heavy property pages
  • Fully responsive across mobile, tablet, and desktop

Key Features Delivered

  • Subscription-based real estate marketplace
  • User & agent registration with plan selection
  • Residential, commercial, and land listings
  • WhatsApp-based direct lead system
  • Property management dashboards
  • Mobile-first, responsive design
  • SEO-ready platform architecture

Results & Impact

  • Faster Lead Conversion: WhatsApp integration significantly reduced inquiry friction.
  • Steady Revenue Model: Subscription plans created predictable income for the platform.
  • High User Engagement: Easy posting and direct communication improved retention.
  • Operational Efficiency: Automated plan expiry and listing management reduced admin effort.

Technology Stack

  • Backend: Python Django Framework
  • Frontend: HTML, CSS, JavaScript
  • Integrations: WhatsApp click-to-chat, payment gateway
  • Hosting: Secure cloud environment with SSL
  • Performance: Optimized image handling and caching

Conclusion

With KeralaPropertyOnline.in, Softverses IT Solutions LLP delivered a robust, subscription-based real estate platform tailored for the Kerala market. By combining flexible plans, structured listings, and direct WhatsApp inquiries, the platform simplifies property transactions and maximizes lead effectiveness for both owners and agents—making it a powerful digital solution in the regional real estate space.