Fairytale by Jewel — Saree E-commerce

Fairytale by Jewel is a fashion brand dedicated exclusively to sarees—ranging from everyday drapes to premium handloom and occasion wear. The brand needed a modern e-commerce experience that could showcase rich product detail, handle India-first payment methods, and streamline operations from inventory to delivery.

https://fairytalebyjewel.com/

Fairytale by Jewel partnered with Softverses IT Solutions LLP to build an online store that would:

1. Showcase a wide saree catalog with rich visuals, variants, and storytelling.
   
2. Enable smooth purchasing across devices with fast, trustworthy checkout.
   
3. Centralize operations with robust Inventory Management, Order Management, and Payment Gateway integration.
   
4. Support scale during festive collections, sales, and influencer campaigns.
   
5. Strengthen brand trust through reviews, clear policies, and dependable post-purchase communication.
   

1) Brand-First UX & Storefront

• Designed a clean, editorial storefront with category landing pages (Silk, Linen, Organza, Kanjivaram, Banarasi, Party Wear, Wedding Collections, Daily Wear).
  
• Built powerful product discovery: search with autosuggest, filters (fabric, color, price, occasion, weave, pattern), sort options, and curated collections.
  
• Product pages feature multiple images/zoom, blouse details, care instructions, in-stock status, and “Complete the look” cross-sells.
  

2) Product & Catalog System

• Variants (colorways, blouse options), back-in-stock alerts, and low-stock badges to drive urgency.
  
• Bulk upload for product CSVs (images + metadata) and guided content fields (fabric, weave, border type, craftsmanship, occasion tags) for consistent SEO.
  

3) Inventory Management

• Real-time stock control with SKU-level tracking.
  
• Reserved stock during checkout to reduce oversells.
  
• Stock rules for restock buffers, preorder flags, and “made-to-order” items.
  
• Audit log for adjustments and returns.
  

4) Order Management

• End-to-end order lifecycle: Placed → Confirmed → Packed → Shipped → Delivered with status updates in customer accounts and email/SMS/WhatsApp notifications.
  
• Invoice & GST support, downloadable receipts, and packing slips.
  
• RTO/Exchange/Return workflows with reason codes and inventory reconciliation.
  
• Coupon engine (flat %, BOGO, order-value thresholds) and gift card support.
  

5) Payments & Checkout

• Integrated PCI-compliant payment gateways (UPI, cards, net banking, BNPL; optional COD with fee).
  
• One-page checkout with address validation and wallet/UPI intent flows.
  
• Abandoned-cart capture and recovery emails/WhatsApp nudges.
  

6) Shipping & Fulfilment

• Pincode-level serviceability, live shipping rate rules (weight/price slabs), and tracking links.
  
• Multi-carrier support with priority rules (e.g., India Post for remote, express for metros).
  
• Order splitting by warehouse/availability.
  

7) Trust, Retention & Community

• Ratings & reviews with photo uploads (post-purchase prompts).
  
• Wishlist and recently viewed to boost return visits.
  
• Clear Policies (Shipping, Returns, Refunds, Exchanges) and Care Guides to reduce support load.
  
• Loyalty hooks (first-order offers, referral codes, membership tiers).
  

8) Performance, SEO & Analytics

• Core Web Vitals–friendly build: image compression, lazy loading, CDN.
  
• SEO foundations: structured data (Product, Breadcrumb), clean URLs, meta templates, XML sitemap, robots.
  
• Analytics & pixels (GA4, Meta, conversions API) + funnel dashboards for product performance, add-to-cart rate, and drop-off points.

• Elegant storefront with rich saree taxonomy and storytelling.
  
• Inventory Management with real-time stock, reserves, and audit trails.
  
• Order Management with invoices, tracking, and returns/exchanges.
  
• Payment Gateway integration (UPI/cards/BNPL; optional COD).
  
• Abandoned cart, coupons, gift cards, reviews, wishlists.
  
• Responsive design for mobile-first audiences.
  
• SEO-ready structure and analytics instrumentation.

• Higher conversion confidence from trust signals (policies, reviews, fast checkout).
  
• Reduced operational friction via centralized inventory and order workflows.
  
• Better campaign ROI with analytics-driven merchandising and cart recovery.
  
• Scalable launches for festive drops and influencer collaborations without site slowdowns.

• Platform: Python Django framework, scalable e-commerce stack with secure payment integrations
  
• Core Integrations: Payment gateway (Razorpay), analytics pixels, email notifications
  
• Security: SSL, role-based admin, audit logs, PII safeguards

Softverses IT Solutions LLP delivered a saree-focused e-commerce experience that marries brand elegance with operational rigor. From variant-rich product pages to reliable payments and post-purchase care, Fairytale by Jewel now has a store that looks premium, performs fast, and scales smoothly—ready for festive peaks and everyday growth.