American Fried Chicken — Franchise-Based Online Food Ordering Platform

How we helped:
American Fried Chicken — Franchise-Based Online Food Ordering Platform

Client Overview

American Fried Chicken is a growing franchise-based restaurant chain specializing in fried chicken and quick-service meals. With multiple outlets operating under a unified brand, the company needed a centralized digital platform that could support online ordering while seamlessly connecting with each outlet’s internal operations.
https://americanfriedchicken.in/

Project Objectives

American Fried Chicken partnered with Softverses IT Solutions LLP to develop a robust food ordering platform that would:

  1. Enable customers to place orders directly from the website.
  2. Allow users to select their preferred outlet before ordering.
  3. Support multiple order types: Delivery, Dine-in, and Takeaway.
  4. Integrate the website with the brand’s internal POS software.
  5. Provide a franchisee registration system to support business expansion.
Case Study Image

Our Approach

Restaurant-Focused UX & Ordering Flow

We designed the website to provide a fast, intuitive ordering experience, similar to leading food delivery platforms but tailored specifically to a franchise environment.

  • Simple menu navigation with categories and add-ons
  • Clear outlet selection before checkout
  • Minimal steps from item selection to order confirmation

Multi-Mode Ordering System

The platform supports three ordering modes:

  • Delivery: Customers can order food to their location.
  • Dine-In: Orders can be placed in advance for dining at the selected outlet.
  • Takeaway: Customers can pre-order and pick up their food without waiting.

Each mode follows a slightly different workflow while sharing the same core ordering engine.

Outlet-Based Ordering & POS Integration (Key Feature)

A major technical highlight of this project is the POS software integration.

  • Orders placed on the website are routed to the selected outlet.
  • The order details are automatically pushed to the outlet’s internal POS system.
  • Eliminates manual order entry at the restaurant level.
  • Reduces errors and speeds up food preparation and service.

This integration ensures smooth coordination between online customers and physical outlets.

Franchisee Registration & Corporate Pages

  • Dedicated Franchisee Registration Form for business inquiries
  • Structured company information pages covering brand, vision, and operations
  • Lead capture for franchise expansion teams

Operational & Performance Considerations

  • Real-time order status handling
  • Secure payment flow for online orders
  • Responsive design optimized for mobile food ordering
  • Scalable backend to support new outlets and franchises

Key Features Delivered

  • Online food ordering system
  • Outlet selection before checkout
  • Delivery, Dine-in, and Takeaway modes
  • POS software integration
  • Franchisee registration module
  • Menu and category management
  • Mobile-responsive UI

Results & Impact

  • Streamlined Operations: Orders flow directly from the website to outlet POS systems.
  • Improved Customer Convenience: Multiple ordering modes increased flexibility for customers.
  • Faster Service: Reduced manual intervention improved preparation speed.
  • Franchise Growth Support: Registration system simplified franchise inquiries.
  • Centralized Brand Presence: A single platform unified all franchise outlets digitally.

Technology Stack

  • Frontend: Modern responsive web interface
  • Backend: Custom server-side application
  • Integrations: Internal POS software integration
  • Payments: Secure online payment gateway
  • Hosting: Cloud-based infrastructure with SSL

Conclusion

With the American Fried Chicken website, Softverses IT Solutions LLP delivered a franchise-ready food ordering platform that bridges the gap between online customers and offline restaurant operations. By integrating outlet selection, multi-mode ordering, and POS synchronization, the platform enhances customer experience while significantly improving operational efficiency across all franchise locations.