SEO, or Search Engine Optimization, is a digital marketing strategy aimed at improving a website's visibility and ranking on search engine results pages (SERPs). It involves a range of techniques and best practices to enhance a website's relevance and authority in the eyes of search engines like Google. By optimizing various elements, such as on-page content, meta tags, backlinks, and site structure, SEO helps websites attract organic (non-paid) traffic from users actively searching for relevant information, products, or services. The ultimate goal of SEO is to increase a website's online presence, drive more quality traffic, and ultimately achieve higher rankings, which can lead to increased brand visibility, credibility, and potential for conversions. SEO is an ongoing process that requires continuous monitoring, analysis, and adaptation to stay competitive in the digital landscape.
